Whitbread

Jane Hauldren, Head of Creative and Production at Whitbread, is redefining how travel and hospitality brands connect with consumers—blending insight-driven storytelling, operational excellence and bold creative leadership.

Blending Creative Excellence with Operational Clarity

With over 15 years of experience across hospitality, retail and lifestyle sectors, Jane has built a reputation for her artistic vision. Currently leading the Brand Creative Studio at Whitbread, she oversees creative development for Premier Inn, Hub, ZIP and Whitbread’s restaurant portfolio.

Jane has led and mentored a core team of designers, copywriters and strategists—turning business goals into creative concepts. Under her leadership, Whitbread’s campaigns have won hearts and delivered measurable improvements in brand equity, engagement and commercial success.

Her ability to combine design thinking with operational discipline has positioned her as both a brand guardian and a creative accelerator, trusted with shaping the tone of voice and visual identity across all consumer touchpoints.

Jane’s journey began in immersive brand environments, with stints at Apple, Engage Works and agencies like The Maverick Group and Blackbridge Communications. From marketing specialist at Apple to senior design manager at Whitbread, she honed her skills in designing award-winning digital campaigns and experiential activations for brands like Coca-Cola Enterprises, Aldi, DHL and The Global Fund.

“Real brand impact comes from combining automation and analytics with empathy and narrative craft”

A graduate of the Royal College of Art, Jane brings a formal foundation in design and applied arts with a deeply practical approach. Her education fuels a creative philosophy rooted in real-world relevance, human emotion and visual innovation.

Beyond strategy, Jane is recognized for her peoplefirst leadership style. Whether she’s navigating high-stakes campaigns or onboarding new creatives, she fosters a collaborative energy that makes complex work feel seamless.

Looking ahead, Jane sees a future where dynamic creative optimization and inclusive storytelling intersect. She believes that real brand impact comes from combining automation and analytics with empathy and narrative craft.

A Career Rooted in Transformative Evolution

At Whitbread, creativity is more than aesthetics, it’s tied to purpose. Whitbread operates some of the UK’s most recognized hospitality brands, including Premier Inn and Beefeater. The company places sustainability at the core of its long-term strategy, focusing on reducing carbon emissions, minimizing waste and sourcing responsibly.

Its Force for Good program outlines clear environmental and social goals, including achieving net-zero emissions, cutting food waste and improving diversity and wellbeing across its workforce and communities.

Jane’s work reflects this ethos. Her team crafts campaigns that don’t just sell hotel rooms, they tell stories of inclusivity, sustainability and customer joy. Her leadership supports Whitbread’s ambition to democratize access to quality travel experiences, all while creating space for innovation and inclusivity across the creative process.

In a world of endless content and shrinking attention spans, her goal is to create brand moments that capture attention and build lasting connections, where commercial outcomes and creative originality go hand-in-hand.